Will Artificial Intelligence (AI) replace financial advisors?

Fable Wealth - Sheldon Botes - Financial Advisor - RoboAdvisor


The use of artificial intelligence in the personal finance space is a widely-debated topic. And while it holds immense potential when it comes to automating several aspects of financial advice, the role of human financial advisors cannot be understated. Let’s explore.

1. Complex decision-making

Financial planning requires careful consideration and attention to detail. While AI systems have revolutionised the way we process large amounts of data and identify patterns, they may not be the best choice for more nuanced and complex situations.

Human advisors offer a personal touch that takes into account unique circumstances, personal preferences, and emotional factors that may not be easily quantifiable. Their expertise and insight into the financial planning process can provide a level of comfort and security that simply cannot be replicated by a machine. Ultimately, the decision between AI and human advisors will depend on individual preferences and circumstances.

2. Emotional intelligence and empathy

When it comes to making financial decisions, emotions can run high. Whether it’s a major investment decision or simply creating a budget, clients often turn to their advisors for reassurance and guidance. This is where human advisors have a distinct advantage over artificial intelligence systems.

Building trust with clients, understanding their goals and aspirations, and offering emotional support during difficult financial situations are all critical elements of what makes a great advisor. Empathy and emotional intelligence play a significant role in strengthening the advisor-client relationship, and these are qualities that can be challenging for AI systems to replicate. By prioritising these human qualities in their interactions with clients, advisors can provide a more personalised level of service and support.

3. Adaptability and creativity

The world of finance is constantly evolving, with new opportunities and challenges emerging every day. While many investors turn to AI systems to guide their investment decisions, it’s important to remember that these systems have their limitations. When it comes to navigating complex financial situations that may not have clear-cut answers, there’s simply no substitute for the experience, critical thinking skills, and industry knowledge of a human financial advisor. Unlike pre-programmed algorithms, human advisors can adapt to changing market conditions, adjust investment strategies, and provide creative solutions to unique problems.

4. Regulatory and ethical considerations

The financial advisory industry is known for its strict regulations and ethical standards that must be followed to serve clients with the utmost care. Financial advisors are held accountable for their actions and must navigate the intricacies of the regulatory landscape. However, as technology advances, there has been an increasing demand for AI systems to provide financial advice. Yet, developing such systems requires a significant effort in ensuring compliance with the rigorous regulatory framework and ethical considerations. It is a challenging task that requires careful attention and expertise to meet the standards upheld by human advisors.


The rise of artificial intelligence (AI) has brought promising advancements to various industries, including finance. While many perceive AI as a threat to human jobs, it can also work hand-in-hand with financial advisors to improve the quality of their services. By automating tedious tasks such as data analysis, risk assessment, and portfolio management, AI can help financial advisors save time and focus on more complex tasks that require human expertise. However, when it comes to providing informative and personalised financial advice, nothing beats the human touch. Therefore, a collaborative approach that leverages human experience and AI-powered tools holds the key to a more efficient and tailored financial planning experience for clients.

Disclaimer: This post has been designed for educational purposes only and provides a simplified view of the topic. Any information herein is not intended nor does it constitute financial, tax, legal, investment, or other advice. Before making any decision or taking any action regarding your finances, you should consult a qualified Financial Adviser.

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